MicroSurveys vs Sprig
Sprig is a polished, AI-powered research platform — and it has moved upmarket. MicroSurveys is built for small teams who just want in-app micro-surveys with the answers read for them.
| MicroSurveys | Sprig | |
|---|---|---|
| Pricing model | Usage-based per response, with a hard spend cap | MTU-based (monthly tracked users), enterprise-leaning |
| Free tier | A few thousand responses / month | 5,000 MTU, but only 1 in-product survey |
| Scope | Micro-surveys + AI insights, focused | Surveys + session replay + AI research suite |
| Built for | PMs and builders at small companies | Researchers and PMs at scaleups and up |
| Setup | Two-line SDK, then everything is no-code | SDK plus a research-oriented dashboard |
Where we win
Right-sized for small teams
Sprig is repositioning as an enterprise research platform. We're unapologetically for individuals and small startups — start free, no sales call.
No MTU tax
Pay for the responses you collect, not for every tracked user. A spend cap you set means the bill can never surprise you.
Focused, not a suite
We do micro-surveys and the AI insights on top of them — not replay, not a research-agent platform. Less to learn, less to pay for.
When Sprig may be the better pick
If you're a larger org running continuous product discovery with dedicated researchers — and you want session replay and AI research agents alongside your surveys — Sprig is built for exactly that depth, and it's very good at it. We're deliberately simpler, smaller, and cheaper.